I'm all about talking sh%t on chemicals
Seriously, have you ever taken a look at the ingredient list on your deodorant? It's a laundry list of unpronounceable chemicals and toxins that can do serious harm to your health. And yet, we smear that stuff on our skin every day without a second thought.
That's why I founded Pure + Natural. I was sick of all the harmful crap in traditional deodorants and tired of buying natural deodorants that didn't work, so I set out to create an all-natural alternative that's free of aluminum, baking soda, and any other toxic ingredients. And let me tell you, I've created one of the most efficacious, all-natural deodorants on the market.
We believe in keeping things simple and straightforward. That's why we use only the highest quality, carefully selected ingredients in our deodorant. No fillers, no preservatives, no nonsense. Just pure and simple goodness that you can feel good about putting on your skin.
Powered by Honeybead™ Anti-Odor Technology
Say goodbye to stinky pits with our Honeybead™ Anti-Odor Technology. We use the power of magnesium and beeswax to neutralize odor-causing bacteria and keep you smelling great all day long. It's like a swarm of magnesium-wielding bees fighting off the funk in your armpits.
We're not messing around when we say we're 100% all-natural. That means no aluminum, no chemicals, and no other toxic junk that you don't want anywhere near your skin. Just pure, natural ingredients you'll recognize - that actually work to keep you smelling fresh and clean.
Made in the USA, By an Immigrant
Our deodorant is made right here in the USA, by yours truly - an immigrant who's proud to call this country home. I believe in creating products that are not only safe and effective, but also support our local economy and American workers. So when you choose Pure + Natural By Sepi, you're not just getting a great deodorant - you're supporting a proud American dream.
"It's not just about creating a great product or saving the world. I'm on a mission to educate people about the dangers of chemicals in deodorants and help them make healthier choices for themselves and their families. So join me in talking shit on chemicals and switching to a safer, more natural deodorant. Your body will thank you!"
Founder and CEO
I'm Sepi, the founder of Pure + Natural. My journey started in Iran during the Islamic revolution. When I was a young girl, my aunt and uncle were brutally executed for protesting against the regime. My family and I had to flee Iran and ended up in a refugee camp in Germany for three years.See My Story
While in Germany, we got news that my aunt was in New York and could sponsor my family to come to the United States. Within a few weeks, my family immigrated to New York City, and I became a US citizen. I immediately began high school - without knowing a single word of English. It was tough, but I worked hard and became fluent in English by the time I graduated. I went on to study dental hygiene in Long Island and eventually moved to Pittsburgh to help my parents run their Persian restaurants.
But things changed when my aunt, who had sponsored our move to the US, was diagnosed with breast cancer caused by aluminum-based deodorant. I was determined to find a safe and natural alternative that would be free of toxic ingredients like aluminum and harsh chemicals. The search was unsuccessful. That's when I started working with scientists and product formulators to develop my own formula.
After a year of testing and perfecting, I started distributing my all-natural deodorant to in July of 2022. Since then, I've been working hard to educate consumers on the hidden chemicals in our products and the changes they can make to live a healthier lifestyle.
It's been an incredible adventure so far, and I'm so grateful to have the opportunity to make a difference in people's lives.
Thank you for being a part of this journey with me.